Tag Archives: marketing

RE: Ideas to better engage your clients!

RE: Ideas to better engage your clients!

Hello!  I am constantly reading good books and trying to stay up on the latest trends, etc.

Recently I came across something and I’m sharing it with several area firms and I wanted to include you in on it too.

First, it is not my main line of business, although I do assist clients in many ways, I do not proclaim to be a retail expert of any kind. Maybe I can help you in some ways, we can discuss. Otherwise, this is just a FYI.

Regardless, here is a quick summary of 3 that may lead to another idea or two

Burberry in LondonThe main Burberry store in London is a cutting edge store that uses existing technology to improve client interaction. Maybe you can learn from some of their strategies.

Outside the store, there are cameras that use facial recognition software so that they can recognize clients and relay information to the retail associates inside – they can greet them when they walk in! This technology is currently not being used outside because clarification is needed on privacy law in the public domain.

Inside the store, this technology is useable. First, the walls are ‘tiled’ with very large TV flat screen TVs that are located all around the store. Either by that method or others, when someone enters, the technology identifies the client and accesses the client’s cumulative purchases from Burberry. It sends sales clerks suggestions for future purchases and past purchases. It automatically then creates a custom presentation on the walls of the store showing these items – then it pulls items from an algorithm about future suggested purchases. When there are multiple clients in the store, there is a slideshow of sorts that presents the cumulative history and possible future purchases for all of the clients.

When a client moves or picks an item off the rack/shelf, it triggers the RFD in the item which then triggers a custom presentation on the nearest wall monitor(s) – example, you pick up a raincoat off the rack – on the wall monitors it shows different models wearing the raincoat, shows craftsmen making the raincoat, and other accessories that often go with the raincoat – almost immediately.

TESCO a grocery corporation in South Korea has been on the cutting edge for sometime. The subway system there is integral to many, many city residents. Therefore the company got permission and paid to put up photos of many of its most popular grocery items on the walls of the subway. I saw photos and it literally covered most of one area from top to bottom. People can stroll along the wall, scan a code with their phone and order it by phone. In some cases the items are simply “pulled” for later pick up at the store, so all are in a basket conveniently ready to go in minutes. In other cases, Tesco is experimenting with delivery to certain local spots in the city. For instance they may delivery to a neighborhood store, similar to a UPS or FedEx/Kinkos location and they text or notify the customer when it is going to be there so they can pickup. This works well in South Korea with its dense and centralized city dwellings. There is a quick video about this on http://youtu.be/fGaVFRzTTP4

Mercedes: They are doing this in Australia to a large degree…Mercedes Dealers will offer varied services for clients while going to and from the airport, traveling for pleasure or business. Often the Mercedes dealer has a kiosk at a major airport. The client can either get a ride to the airport or in other cases, they can arrive at the airport and after checking in for their flight, they can go to the kiosk and check in ….. While they are away, their car is serviced/repaired and cleaned/washed. Clients can also leave clothes in the car to be dry-cleaned. The clients are often able to ride a golf-cart from the Mercedes kiosk to their gates (inside the airport).

After the client arrives/returns they are likewise given assistance and attention. In the case of the dealership that operates from parking at/near the airport: One dealer at least often will park the client’s car next to a new demo of a superior model (if the client has a C-Class, they park a newer E-Class next to it). The client is invited to leave their car and take the nicer, newer demo home for a period of time.

Figures vary but sales are up!

Interesting stuff. I hope it helps you!

Suggested reading: FLIP! By Peter Sheahan / Abundance by Peter Diamandis / Switch by the Heath Bros. /  Freakonomics 1 and 2

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🙂

26 Ways to Market Your Business With Tumblr

26 Ways to Market Your Business With Tumblr

By Published February 12, 2013 from socialmediaexaminer.com

social media toolsHow much do you know about the microblogging site Tumblr?

Launched in 2007, Tumblr has experienced tremendous growth over the past several years.

Forbes reported that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month.

In this post, I’ll take a look at 26 businesses that have created presences on Tumblr and discuss the techniques they use for their blogs, while also introducing many of Tumblr’s specific features and lexicon.

How Can Tumblr Be Used?

Jason Keath wrote, “Not every brand works on Tumblr” and suggested that three categories of blogs may fare better than others: fashion, large websites and publishing/broadcast media. As we’ll see with the examples below, Tumblr’s features offer the ability to be more visual and less verbose.

CLICK HERE TO READ MORE

http://www.socialmediaexaminer.com/26-ways-to-market-your-business-with-tumblr/

13 Ways Your Office Job Is Ruining Your Life

Just passing this article along, FYI

From the Huffington Post

http://www.huffingtonpost.com/2012/08/15/office-life-facts_n_1776644.html?utm_hp_ref=business

13 Ways Your Office Job Is Ruining Your Life

The Huffington Post  |  By

20 Guiding Thoughts to Post Over Your Desk

(this image was from this weekend’s airshow in Latrobe, PA)

OK, It’s Monday and maybe we all miss the beautiful weather and weekend?

It’s tough to get in the groove?

Here is something to help you…I saw this on a site called horsesmouth.com

Good stuff

20 Guiding Thoughts to Post Over Your Desk
http://www.horsesmouth.com/linkpo/87542_18.htm
What’s simple to say isn’t always easy to do.

These tidbits of industry-oriented wisdom will keep you working to your optimum daily, and keep complacency at bay.

Ways to Create Content that Sells

— a quick break in the other types/styles of blog posts for some marketing ideas, I love marketing stuff…..

Are you blogging?

Are you thinking of starting a blog?
Do you want to monetize it?

What kind of content? Other questions?

I sometimes read Social Media Examiner – here is a great article they wrote about blogging –

http://www.socialmediaexaminer.com/how-to-create-content-that-sells/

Good stuff from a good ‘guru’ Frank Kern

Hey, I gotta sometimes give props to people with good ideas.

Anyone in internet marketing has probably heard of Frank Kern.

I was on his site, www.frankkern.com and saw this blog….cool stuff.

Read it! (the below is from frankkern.com……… )

My Challenge To You

1. Don’t buy any advice this month. Go back and re-read whatever you’ve bought in the past. It’s still good.

2. Turn off the damn computer and write down all the good stuff you learn. On a legal pad. (OLD SCHOOL!).

3. Review those notes and write down every possible action you could take to start making money immediately. Do whatever actions jump out at you. Don’t over think this. Just do it. Life is short.

4. Write a new offer for your products. You’ve probably bought a ton of stuff on writing offers and copy …so dig it out of the closet and put it to use. Nothing happens until something gets sold. So start selling (and quit buying).

5. Take the money you would have spent on whatever new marketing product you were thinking about buying this month (but didn’t) and use that money to drive traffic to your offer.

That’s right! Invest in business instead of buying more stuff about business. Revolutionary concept!

6. Measure the results of your activity (note the word ACTIVITY!) and tweak accordingly.

7. Repeat 1-6.

Oh – and if you’ve ever looked for a magic formula, that’s pretty much it.

Do your clients know how much you care? (Per Joe Polish)

I take no credit for the following, this is from Joe Polish and his client….I just thought that it was good enough to pass along and share, FYI !!


 

Do Your Clients Know How Much You Care? (Or Will They Cheat On You With A Competitor?)

Posted: April 19th, 2011 under Business Building, Business Success, Carpet Cleaner Marketing.
Tags: , , , ,

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Joe Polish at April 19, 2011 : 11:00 pm

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Hey! :)

Quick question…

If there was a special way to engage with people who buy from your company (and it blocked
out competitors from ever being able to sell to your Clients)… would that help your business?

Obviously it would!

And here’s the kicker: Your competitors aren’t using this “secret idea” (yet)… and you have an
opportunity to TAKE ACTION and USE IT to get your customers buying more and more often
from YOU!

Want to know what the secret is and how to use it???

Well, it’s actually A LOT simpler than you may think.

In fact, watch this video and you’ll see how to use this awesome idea TODAY:

How are YOU going to use the idea shared in the video above to make more money and help your customers feel appreciated?

Leave a comment and let me know!

– Gina :)

P.S. It seems the resources section on http://www.ILoveMarketing.com is still under construction so if you’re gonna do this strategy you can get started with http://www.TeleCenterSignUp.com/JoePolish – – enjoy!

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