Tag Archives: business

You have to sell yourself….

Artists, doctors, social workers, IT professionals, accountants, medical professionals, designers, business people…..Everyone needs to sell themself in some way or another. You could have the best thing, the best skills, the best way to help people – but you need to spread the word and get people to listen, to try it…..no matter what role you have in life, you need to sell yourself.

With that said, here is a good article that sums it up — especially what selling is and isn’t….see the bold bullets below…

What To Do If You Hate “Selling Yourself”

By Jason Leister

I really never had what it takes to succeed inside a corporation of any size. Just like when I was working as a church musician, I had two fundamental flaws:

  1. I couldn’t help speaking my mind.
  2. I got really angry at jerks in positions of power.

The worst part was, I’d sometimes do both of those things at the very same time.

So it’s no surprise that I’m not navigating the political maze of some big company somewhere. I just wasn’t made to do that. Instead, I trudged off into the big bad world to work for myself. The majority of my experience is in and around the service businesses I started.

As a new business owner, I had a big obstacle to work through. The obstacle was the “artist” mentality I had brought with me from my former life as a musician. When you’re young and naive, you think that “how well you play” is the deciding factor for how your career is going to go.

This could not be further from the truth, of course. Let me explain…

Service professionals sometimes fall into the same trap. It’s easy to think the level of your expertise is the deciding factor in your success. Sadly, this isn’t how it works.

As Zig Ziglar says, Nothing happens until someone sells something.

And there’s the rub for the service professional. In order to build a successful business, you actually have to figure out how to sell yourself. Either you figure that out, or you go hungry.

For some reason, I grew up with a very bad view of salespeople. They were a kind of lower level human that manipulated other people in order to buy fancy cars and big houses.

Isn’t it odd that I ended up in a position where I either “sell” or my kids don’t eat? Kind of funny really. (But I’m used to it dear Universe…)

Why Car Salesmen Have It So Wrong

My first real attempt at “selling myself” was in the car business. I didn’t do very well because I had no idea what I was doing. Plus, I was surrounded by “successful” salespeople who only knew one way to sell.

The method was to spot the prey, chase it down, and hang on for dear life.

I’m hardly an “alpha-male,” so you can imagine how well that worked out for me. I should have seen the clues even back then. For some reason, the only cars I could sell were Corvettes to middle-aged affluent men.

You don’t sell those guys with brute force. You simply go along on the test drive (wear your seatbelt), allow them to talk, ask them questions, and watch them sell themselves.

No wonder people have such a hard time “selling themselves.” For many folks, the only type of selling they’ve ever seen is the brute force variety that makes your skin crawl.

I had no idea back then that there was a completely different type of “selling.” It was one where the customer actually walked away happy instead of leaving beaten and bruised from battle.

This other type of selling was something I could get behind because, to the customer or client, it didn’t even feel like selling.

How to Dissolve Your Internal Blocks About “Selling Yourself”

Let me make a suggestion:

If you have internal blocks about “selling,” then being in a service business focused on selling yourself is going to come with some serious struggle.

You’ll kind of be fighting yourself… forever. And don’t think your clients can’t feel that. It’s not at the level of thought, of course, it’s deeper. But they can feel even you aren’t “all in” about the “product” (you) they are looking to buy. And they will respond accordingly.

As I got a little bit wiser, I realized that if I was going to do this, I had to redefine what exactly “selling” meant.

When I started, it was clear to me that selling meant imposing my will on another. That’s what it looked like, anyway. And I think a lot of people probably do view it that way.

These days, I’ve completely flipped my thinking about selling around. A total 180 degree turn.

  • Selling is not pushing a product you want to sell down someone’s throat.
  • Selling is setting up a beautiful table full of food and inviting starving guests to take a seat.
  • Selling is connecting a human being’s pain with something that can relieve that pain.
  • Selling is being committed to helping make someone’s life better tomorrow than it is today.

Do you realize what’s missing in all of these new scenarios? What’s missing is any focus on you!

And that’s how you remove your internal blocks about selling yourself. You take the focus off of you, you take the focus off what you want to achieve, and you truly show up and serve someone. Yes, service is not limited to just clients, you can do it all along the way… even with prospects that never become clients.

Try that a few times and see what happens. What happens when you “need nothing” and you walk around broadcasting that to your clients?

Well, you tend to get everything… and more.

Jason Leister is a direct response copywriter, internet entrepreneur and editor of the daily e-letter, The Client Letter, where he empowers independent professionals who work with clients. He has seven kids and lives and works in the mountains of Arizona

Quick thoughts on achievement

Like many other times, I feel compelled to pass along a good post by someone….

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Four things you must master this week to advance more quickly:

1. Your Desire. If you are unclear about what you want from the world this week, the world will simply take from you what it desires – your time, energy, focus, and goals will be ‘their’ goals versus your goals. It is never to late to sit down with a pen and paper and write your own manifesto for what you desire of life personally and professionally. Remember: No clarity, no change. No goals, no growth.

2. Your Direction. Now that you know what you want, what is Step 1-5 in getting there? What knowledge, skills, abilities, resources, and support must you start acquiring in order to make your dreams come to fruition in concrete and accelerated ways?

3. Your Discipline. What habits and habits will you form and stick to EVERY day and EVERY week in order to move yourself forward with real fire and momentum.

4. Your Distractions. What will you STOP paying attention to? Where will you no longer give your time and energy? How will you minimize distractions and stay on purpose? The secret to success: Focus. Focus. Focus.

Now go kick some butt this week my friends,

Brendon Burchard – Live. Love. Matter.

Full video training and transcripts on this topic on the blog:http://tmblr.co/ZTb1Dv1NBfF3h

Courage to Take that First Step

A good article from Craig Ballantyne and Early to Rise…

Action Takers Rule the World

As Mark Ford correctly points out in his book, “The Reluctant Entrepreneur”, most business owners do not bet the farm. They take little bets. Little bets start with having the courage to take the first step. Today, Ryan Murdock shows you how. I did it, he did it, and you can do it too.Craig Ballantyne”If you’re always thinking about possibility, you’ll find it. You’ll always be creating your future.” – Sir Ken Robinson


How to Find the Courage to Take that First Step

by Ryan Murdock

It was 9:30am on a Wednesday. And I was sitting in a bathroom stall in an office building in Ottawa writing Communist slogans on the toilet paper.

Don’t get me wrong, I wasn’t a Communist by any possible stretch of the imagination. I was doing this in an effort to stay sane. Working as a temp in a government office where not a single person bothered to learn my name was starting to get me down, and drastic measures were called for.

And so each morning on my break I stuck a felt tipped marker in my back pocket and went to the toilet. I rolled down the paper and wrote things like “Power to the People!” or “The Party is Always Right”. And then I rolled it back up again.

I spent the rest of my mornings unfastening endless piles of research grant applications and putting them into a different order, because the applicants hadn’t followed the directions. I was grateful for the money, of course. But it was mind numbingly boring.

Whenever I began to feel my soul draining out of me, I pictured some guy in the bathroom peeling off a strip of toilet paper and finding one of those slogans. His first reaction was likely to be, “What the….?” quickly followed by, “Why…?” And then hopefully he’d start laughing like he hadn’t laughed in years. I wanted to bring a little sunshine into that otherwise grey world.

I hated that job. I hated every job I ever had. I woke up swearing every morning. I swore in the shower and I muttered profanity under my breath all the way to work. I felt useless because the work I was doing had no meaning. I wasn’t drawing on my talents. I wasn’t making the world a better place. And I felt trapped because the pay I earned was barely enough to live on, and I didn’t have any savings.

I wanted to write, and I knew my words would add value to other people’s lives. But I couldn’t see a way to make enough money to survive at it.

I finally reached a point where that didn’t matter anymore. I couldn’t imagine a more miserable life than the one I was already in. And so I vowed to make a living by doing what I loved — or starve to death trying. And I meant it in every fiber of my being.

When the contract ended, I asked the temp agency to remove my name from their list. And that was the last actual “job” I ever had.

Since then I’ve met an awful lot of people who feel trapped by the miserable circumstances of their lives. They’re completely unhappy. But when I ask them why they don’t change, they say they’re afraid to take the first step.

Well I’ll let you in on a secret…

You don’t need courage to take that first step. You just need to focus on two things: hate and desperation.

You already know that I hated my old job so much that even the worst failure was better than going back to that office. But where does “desperation” come in?

Fast forward to a couple years later. I was earning a little money from my writing, but we were still living on my wife’s salary as a translator in the automotive industry.

Payment for freelance work was irregular at best, and I needed money to pay some bills. Badly. By the middle of next week. And I had no idea how I was going to get it.

I had no one to borrow from. I didn’t have a job. And I wasn’t expecting checks from any magazine publishers either — not that you can ever count on “Check’s in the mail” from them!

What did I do? I drew on everything I learned in my 20+ years of martial arts training. It was the only other thing I could consider myself a legitimate “expert” in. I drove over to Future Shop and bought a mini-DV video camera and some editing software with my credit card. Then I sat down with a paper and pencil and wrote a list of every crazy push up variation I could think of. I got on the floor and made up a bunch of new ones too.

I filmed it all as a 25-minute tutorial, named it Beyond Pushups, uploaded it to a website called E-Junkie, and linked it to my PayPal account. And then I posted a teaser and description of my program on a fitness forum where I was a certified coach, and I emailed the link to everyone I knew.

I set the price at $10. My wife didn’t think I’d even be able to pay for the camera. She gave me a smug look and said, “And then what are you going to do?”

I plugged my ears and went to bed. And when I woke up the next morning, I had $1,000 in my PayPal account. I paid off the camera and software immediately, and still made a nice little profit.

I ended up filming several more of those downloadable tutorials in the following months. One on ab exercise variations, one on ankle strength, and one on mobility drills using a stick. My audience loved them. Each one sold better than the previous installment, and always for $10.

People would write to me and say, “Why are you giving this away for so little? You could easily make it into a full DVD!”

But I didn’t raise the price. I over delivered and built loyalty and trust with my audience instead. And six months later, I coauthored a larger online product with a friend. We called it Bodyweight Exercise Revolution and it made $10,000 in its first month.

Fast forward again — this time by 3 or 4 years. That coauthored program evolved into a business partnership. Adam Steer and I created and sold many more online fitness programs through a site called BodyweightCoach.com. And today we’ve got a seven figure business called Shapeshifter Media, where we help other new authors publish their work in the online fitness niche.

So yeah, that’s what I tell people when they ask me, “How do you get the courage to take that first step?”

In my experience you need two things:

1) Hate: you have to hate where you are right now so much that staying the same is far worse than the discomfort it’ll take you to change.

2) Desperation: sometimes you have to back yourself into a corner so you’re forced to come up with creative solutions.

I hated my job so much that staying there was worse than the risk of trying to live my dream and starving to death. And I needed that moment of desperation — having bills to pay but no money to pay them with — to free up my imagination so it could find a creative solution.

But thankfully you don’t have to do anything dumb to get that desperation. There’s no need to go into massive debt, or poke a lion with a stick. It can be something as simple as setting a really tight deadline. Or buying a one-way ticket to a place you’re scared to travel.

Try it today. Rig the game in your favor and commit to your goal in public. You’ll be amazed at the creative solutions you come up with.

And don’t sweat it too much if you hate your current circumstances with the fiery passion of a thousand suns. I hated mine too. Transform that energy into positive momentum instead.

Tell us what first step you are ready to take.

Share Rate today’s article

[Ed. Note: Ryan Murdock is the author of Personal Freedom: A Guide to Creating the Life of Your Dreams. When not helping people find their own brand of personal freedom, Ryan travels the world’s marginal places as Editor-at-Large (Europe) for Outpost magazine. He recently released his first travel book, called Vagabond Dreams: Road Wisdom from Central America

Make THE decision in the right state of mind

Here is a great video that can help anyone with a tough decision, a tough situation, facing a situation or challenge that brings fear.

We all have to go outside a comfort level, we need to handle things without fear.

Our story can empower us or limit us.

http://getrmt.com/v1.php

Feel Important !

i-am-important

When you’re with a group of people, how do you want to feel?
Think about it….whether it is at work or socially…..

….in most cases people want to feel important (among other things)!

When someone in your past has treated you as an important person, or someone listens to you and your thoughts, or you’re a client and they treat you like a VIP – you feel important and that feels good.

Maybe you have a friend, a teacher, a mentor – someone that truly thinks you are important and they treat you that way.

You feel pretty good right?

You feel like you’re special, like you can do things and you have more confidence.

Do you make or let others feel important?

I know a gentleman, I don’t get a chance to see him much anymore, but he always made me feel special. He listened to me and I could tell he valued what I said.

I know that he was much smarter than I was and I probably didn’t have much new to say or much to add to his knowledge on things, but he never acted that way.

I had the chance to see him out in public somewhere – a group of us had to go to the supermarket to buy food for an activity.

It was amazing, he asked a clerk where something was and he made that clerk feel special! The guy left smiling and had a spring in his step!

Later at the cashier, he made her feel special, too! She smiled to herself and looked happy doing her job.

I wish I noticed more what he said – it wasn’t much….it was a few passing words, a smile, a question or two perhaps – but the ‘special’ part was no more than 2 minutes – probably 1 minute.

Some people are born with the gift, like he was, but we all can develop it.

Think of ways that you can make others feel special each day.

At work – your boss, co-workers, your clients, your support team, etc.

At home – your spouse, your children, neighbors

In life – friends, mentors, protégés, community members

It doesn’t matter what your job or career is – whether you’re in sales, teaching, medicine, art – making others feel important will help you and help them – and help you accomplish your mission – whatever that is.

Here’s a set of good Questions of Power:

  1. How can I make others feel important each day?
  2. What things can I say or to make others feel important?
  3. What makes me feel important?
  4. Why do I feel important?

Everyone  has an invisible sign hanging from their neck saying, ‘Make me feel important.’  Never forget this message when working with people. – Mary Kay  Ash
Thanks!
www.onewebstrategy.com

The top 10 things people claim to have taken for granted

elephant couple

A single item today – this from Michael Dooley of http://www.tut.com aka The Universe

The top 10 things people claim to have taken for granted, when they were alive:

10. How important they were to so many.
9. How easy life was when they stopped struggling.
8. That all of their prayers and thoughts were heard.
7. That there really were no coincidences.
6. How far ripples of their kindness actually spread.
5. What really was important: happiness, friends, love.
4. That any and all of their dreams could have come true.
3. How good looking and fun they always were.
2. How much guidance they received, whenever they asked for help.
1. That God was alive in everything, including themselves.

As expressed by the recently departed, fresh after their life-review on the big, BIG screen.

Ah-so,
The Universe

RE: Ideas to better engage your clients!

RE: Ideas to better engage your clients!

Hello!  I am constantly reading good books and trying to stay up on the latest trends, etc.

Recently I came across something and I’m sharing it with several area firms and I wanted to include you in on it too.

First, it is not my main line of business, although I do assist clients in many ways, I do not proclaim to be a retail expert of any kind. Maybe I can help you in some ways, we can discuss. Otherwise, this is just a FYI.

Regardless, here is a quick summary of 3 that may lead to another idea or two

Burberry in LondonThe main Burberry store in London is a cutting edge store that uses existing technology to improve client interaction. Maybe you can learn from some of their strategies.

Outside the store, there are cameras that use facial recognition software so that they can recognize clients and relay information to the retail associates inside – they can greet them when they walk in! This technology is currently not being used outside because clarification is needed on privacy law in the public domain.

Inside the store, this technology is useable. First, the walls are ‘tiled’ with very large TV flat screen TVs that are located all around the store. Either by that method or others, when someone enters, the technology identifies the client and accesses the client’s cumulative purchases from Burberry. It sends sales clerks suggestions for future purchases and past purchases. It automatically then creates a custom presentation on the walls of the store showing these items – then it pulls items from an algorithm about future suggested purchases. When there are multiple clients in the store, there is a slideshow of sorts that presents the cumulative history and possible future purchases for all of the clients.

When a client moves or picks an item off the rack/shelf, it triggers the RFD in the item which then triggers a custom presentation on the nearest wall monitor(s) – example, you pick up a raincoat off the rack – on the wall monitors it shows different models wearing the raincoat, shows craftsmen making the raincoat, and other accessories that often go with the raincoat – almost immediately.

TESCO a grocery corporation in South Korea has been on the cutting edge for sometime. The subway system there is integral to many, many city residents. Therefore the company got permission and paid to put up photos of many of its most popular grocery items on the walls of the subway. I saw photos and it literally covered most of one area from top to bottom. People can stroll along the wall, scan a code with their phone and order it by phone. In some cases the items are simply “pulled” for later pick up at the store, so all are in a basket conveniently ready to go in minutes. In other cases, Tesco is experimenting with delivery to certain local spots in the city. For instance they may delivery to a neighborhood store, similar to a UPS or FedEx/Kinkos location and they text or notify the customer when it is going to be there so they can pickup. This works well in South Korea with its dense and centralized city dwellings. There is a quick video about this on http://youtu.be/fGaVFRzTTP4

Mercedes: They are doing this in Australia to a large degree…Mercedes Dealers will offer varied services for clients while going to and from the airport, traveling for pleasure or business. Often the Mercedes dealer has a kiosk at a major airport. The client can either get a ride to the airport or in other cases, they can arrive at the airport and after checking in for their flight, they can go to the kiosk and check in ….. While they are away, their car is serviced/repaired and cleaned/washed. Clients can also leave clothes in the car to be dry-cleaned. The clients are often able to ride a golf-cart from the Mercedes kiosk to their gates (inside the airport).

After the client arrives/returns they are likewise given assistance and attention. In the case of the dealership that operates from parking at/near the airport: One dealer at least often will park the client’s car next to a new demo of a superior model (if the client has a C-Class, they park a newer E-Class next to it). The client is invited to leave their car and take the nicer, newer demo home for a period of time.

Figures vary but sales are up!

Interesting stuff. I hope it helps you!

Suggested reading: FLIP! By Peter Sheahan / Abundance by Peter Diamandis / Switch by the Heath Bros. /  Freakonomics 1 and 2

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