Category Archives: why

Frey Freyday – Why

(Frey Freyday is simply a bunch of inspirational, motivational and other quotes meant to make you think, reflect, smile, even laugh a bit. Hopefully helpful, useful stuff….)

There are two great days in a person’s life – the day we are born and the day we discover why.-William Barclay

Slow down and enjoy life. It’s not only the scenery you miss by going to fast – you also miss the sense of where you are going and why.-Eddie Cantor

When you’re surrounded by people who share a passionate commitment around a common purpose, when they know their ‘why’, anything is possible.-Howard Schultz

Before you start some work, always ask yourself three questions – Why am I doing it, What the results might be and Will I be successful. Only when you think deeply and find satisfactory answers to these questions, go ahead.-Chanakya

He who has a why to live can bear almost any how.-Friedrich Nietzsche


 WHY – [hwahy, wahy] – for what? for what reason, cause, or purpose?:

The word Why is powerful for two main reasons:

First, by asking the correct “Why?” question, we can either help our brains help us, or the opposite. For instance, we all have self-talk. We all ask ourselves questions inside like: why am I so unlucky? Why do bad things happen to me? Why or what is wrong with me? Etc…….These questions will send your brain (which acts very much like a computer) on a mission to answer the question, and it will come back with an answer.

Therefore if you say, why will I never be rich?, your brain will search and find reasons why you won’t be and essentially reinforce your negativity – a self-fulfilling prophecy. Yet if you interrupt your pattern and change the question to “why am I finally saving for a fun, strong financial future?” (or whatever) your brain will search for those answers.

Ask “why am I so happy”, “why am I confident”…and try to answer it consciously and also let your brain answer unconsciously. It is almost magical how it works. “Why do I get so many good referrals?” or “why do I have so many good, fun, supportive friends?” is a lot better than “why don’t I have any business?” or “why are most people mean?”, etc. It changes your perspective, opens you to new thinking and seems to have the ability to make big changes, trust me.

Second, Why is wonderful for establishing purpose – why are you doing something? This can be for your whole life–Why are you here? It could be for a specific project-Why do I want to do a great job and get this done by October 31? Or maybe it is how you inspire others and lead a group of some kind.

Establish the “Why” and the how and what will work out. Establish the “Why” and the motivation will come more easily. Why helps us with ethical decisions, changes in life circumstances, and any challenge.

Some organizations and some leaders ask the question “why?” and they are then able to inspire where others aren’t. As the below referenced TED Talk suggests, every person, every organization knows what they do. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP.

Very few people or organizations know why they do what they do. To clarify, when I say this, by “why,” I mean: What’s your purpose? What’s the cause? What’s your belief? Why does your organization exist?

Right? Why do you get out of bed in the morning? And why should anyone care?

As a result, the way we think, we act, the way we communicate is from the outside in, it’s obvious. We go from the clearest thing to the fuzziest thing.

If you want to live an inspired life, if you want to be an inspired leader and or part of an inspired organization—one must think, act and communicate from the inside out….whether on a personal level or organizational level.

So, first, when you’re talking to yourself, make sure you ask empowering, positive “Why?” questions.

Then, when you embark on a project, think about life, inspire others, or just want to do the best job that you can do, ask yourself “Why?” and define your  purpose.

Frey Freyday was actually born out of something I created called “Words To Live By” (WTLB). Going forward, I will now not only share the quotes, as you may be used to receiving, but also a related (WTLB). In 1999, when we had our first daughter, I was contemplating how I would raise my new beautiful child, and I was thinking about how I can best educate her and my other children about values, morals, and other key thoughts about life. School offers education. Religion offers some values and morals. Parents offer most of it, sometimes intentionally, sometimes accidentally.

So I created a (WTLB) book, like a dictionary, which lists things like honesty, love, persistence, etc. with a definition that I created, with my wife’s input. I then turned it into a workbook with one word per page and space below for notes. For years we would discuss with my two daughters and they would draw pictures and make notes in the blank space. I may share some of those images with you. As they got older, they were less inclined to draw and more open to quotes and references from adults, hence where Frey Freyday came from….


Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers …

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