Category Archives: marketing

RE: Ideas to better engage your clients!

RE: Ideas to better engage your clients!

Hello!  I am constantly reading good books and trying to stay up on the latest trends, etc.

Recently I came across something and I’m sharing it with several area firms and I wanted to include you in on it too.

First, it is not my main line of business, although I do assist clients in many ways, I do not proclaim to be a retail expert of any kind. Maybe I can help you in some ways, we can discuss. Otherwise, this is just a FYI.

Regardless, here is a quick summary of 3 that may lead to another idea or two

Burberry in LondonThe main Burberry store in London is a cutting edge store that uses existing technology to improve client interaction. Maybe you can learn from some of their strategies.

Outside the store, there are cameras that use facial recognition software so that they can recognize clients and relay information to the retail associates inside – they can greet them when they walk in! This technology is currently not being used outside because clarification is needed on privacy law in the public domain.

Inside the store, this technology is useable. First, the walls are ‘tiled’ with very large TV flat screen TVs that are located all around the store. Either by that method or others, when someone enters, the technology identifies the client and accesses the client’s cumulative purchases from Burberry. It sends sales clerks suggestions for future purchases and past purchases. It automatically then creates a custom presentation on the walls of the store showing these items – then it pulls items from an algorithm about future suggested purchases. When there are multiple clients in the store, there is a slideshow of sorts that presents the cumulative history and possible future purchases for all of the clients.

When a client moves or picks an item off the rack/shelf, it triggers the RFD in the item which then triggers a custom presentation on the nearest wall monitor(s) – example, you pick up a raincoat off the rack – on the wall monitors it shows different models wearing the raincoat, shows craftsmen making the raincoat, and other accessories that often go with the raincoat – almost immediately.

TESCO a grocery corporation in South Korea has been on the cutting edge for sometime. The subway system there is integral to many, many city residents. Therefore the company got permission and paid to put up photos of many of its most popular grocery items on the walls of the subway. I saw photos and it literally covered most of one area from top to bottom. People can stroll along the wall, scan a code with their phone and order it by phone. In some cases the items are simply “pulled” for later pick up at the store, so all are in a basket conveniently ready to go in minutes. In other cases, Tesco is experimenting with delivery to certain local spots in the city. For instance they may delivery to a neighborhood store, similar to a UPS or FedEx/Kinkos location and they text or notify the customer when it is going to be there so they can pickup. This works well in South Korea with its dense and centralized city dwellings. There is a quick video about this on http://youtu.be/fGaVFRzTTP4

Mercedes: They are doing this in Australia to a large degree…Mercedes Dealers will offer varied services for clients while going to and from the airport, traveling for pleasure or business. Often the Mercedes dealer has a kiosk at a major airport. The client can either get a ride to the airport or in other cases, they can arrive at the airport and after checking in for their flight, they can go to the kiosk and check in ….. While they are away, their car is serviced/repaired and cleaned/washed. Clients can also leave clothes in the car to be dry-cleaned. The clients are often able to ride a golf-cart from the Mercedes kiosk to their gates (inside the airport).

After the client arrives/returns they are likewise given assistance and attention. In the case of the dealership that operates from parking at/near the airport: One dealer at least often will park the client’s car next to a new demo of a superior model (if the client has a C-Class, they park a newer E-Class next to it). The client is invited to leave their car and take the nicer, newer demo home for a period of time.

Figures vary but sales are up!

Interesting stuff. I hope it helps you!

Suggested reading: FLIP! By Peter Sheahan / Abundance by Peter Diamandis / Switch by the Heath Bros. /  Freakonomics 1 and 2

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My Story, Chapter 4

inspire

Continued…..

….so that fall I returned to college a new person….really I felt like a man for the first time ever. As I mentioned, people treated me differently. I had a new confidence and self-respect. I can tell you that my relationships, grades, and life were affected.

I went to the fitness center 4 or 5 times a week. I ate better. I worked in the office and carried a 90% load of schoolwork. My grades improved greatly. My professors noticed my change. I began to think differently.

My parents now went to Florida from January to April. They bought a small place there and had a great time – they deserved it. My dad played volleyball 4 or 5 days a week and softball once or twice a week. My mother and father rode there bikes around the park most of the day and they socialized. They looked and acted years younger.

Besides some basic challenges, the year went on well. My father had a minor set back the next year but recovered quickly. I continued to run the business mostly on my own, using my dad as a valuable consultant. I would bounce ideas and situations off of him and we’d work together. My father and I did travel together to some larger clients, some tradeshows and other business. I got to spend time with him as a boss, partner and for the first time friend. It was a great time and I am forever grateful for that time. As time went on, I began to inject more of my own ideas and personality into the business. I had much to learn.

The next year of college came and I continued to maintain the balance of work, school, and social life. I began to enjoy the bit of extra money that I started to gather. Life was good.

I began to really taste independence. When I say that, I mean it in a few ways….I tasted what it was like to earn money, to save money, and to invest it. I saw my money grow in my investments, so I understood the passive nature of investing.

By the nature of our business, we set up dealers, home centers, and distributors. They sold our products. We earned commission. That was pretty cool. We earned money whether we were golfing, driving, sleeping or whatever. Sure we had to offer support, service and coordinate deliveries….and yes set up new dealers, but it was cool when I understood that there was a recurring revenue of sorts happening there.

The other part of independence was that we were living one about 30 acres – about 10 acres of fields in front of the home and office, and the balance behind us in beautiful woods. There was a small hillside on the on side of the property so that we were in a nice little valley. Not far in the woods, we had a creek. You could sit in the office in mid-summer and open the windows to a great cool breeze. You could hear birds sing, hear the bubbling creek, and look out and see deer.

If you wanted to take a walk, go fishing, it was all possible. There was an independence so that we were not tied to a city building, hampered by a commute and traffic. We weren’t tied to one employer. We had the freedom of recurring income. The independence that all people experience when they first reach a certain level of income was there. Life was good.

Later in my life I got away from many of these things. I worked in the city and had a very long commute. I worked for controlling employers. I would spend years longing to get back to that independence – the feeling that I controlled my own life. I lost the recurring revenue and the almost passive nature of the income.  For many years, sometimes on purpose, sometimes because of circumstances around me, I lost independence. I can tell you this, it is much better, in so many ways, to be as independent as possible. I’ve had it and in some ways, I lost it.

As with any life event, I learned lessons. Among others, I learned the WORDS TO LIVE BY: Independence. Being free to act on your own, free to live where you want. I encourage you, define what independence means to you and what types of it are important to you.

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I really grew over a few years. I learned a lot. I took some risks. I made some mistakes. I had successes.

One of the companies was about 90% of our income. We were independent but when you looked at the finances of our business, we were very dependent on one company. It wasn’t by design but because that company had such a diverse nature of products and because of how the territory simply developed, we were tied to them.

One spring we got news that this company hired a new set of sales managers. We got the call that one was coming to our area and we had to set up some visits. We approached it with a great attitude but he was pretty tough to deal with. Even though he knew nothing of the industry, he came across as egotistical, typically interrupted people, and was not a pleasant guy to spend the guy with…..

….he came into town a few times that summer and he’d typically tick off clients wherever he visited. We’d ask for help solving problems but he never solved one of them. He often was late for appointments and was disrespectful to me and my father. Then one day he asked us to meet him somewhere far. So we got up at 5am, drove to see this guy and we got fired.

That year, that company let go of any and every representative like us across the country and they went with some in-house salaried people. (Within 12 months that company also let go that sales manager!) Things change. You must adapt!.

So we drove all the way home on that beautiful summer day. I could tell that my dad was very upset that suddenly the business had lost 90% of its cashflow and the legacy he wanted to leave was not going to be the same. We tried to enjoy the day and we discussed the exit strategy….we also began to think about what the next step would be………

….continued….

Independence, Freedom, Life

snowbunniesA quick story……

As you may have guessed I have been self-employed before and I enjoyed it. Even when I worked at two banks, I had lots of self-autonomy and acted as if I was running my own business or profit center…….

….I believe that we all should have freedom to be with our family or friends as we choose, to do things as we want, to make as much as we want, to spend quality time with those we want to, to be creative, to exercise and do healthy things, and so on…..

I really relish what working for oneself has to offer – whether it is inside a larger corporation or actually self-employed. I gravitate to these sorts of things….I wish more people knew what it felt like too…..

In any case, we all know that the Internet is full of so many gurus, gadgets and ‘opportunities’ that appear to offer freedom, income, etc. etc. I confess that I’ve tried a blog and business before. I had a CD-set of information, advice and references that I sold. I had podcasts. I sold books written by others on the same subjects. I’ve tried things and failed. I’ve also had a few successes.

I think many of us would like to work from home, or be able to do something like that. I believe that it is possible.

So, my point is, that I’ve come upon a couple interesting things. Really just two. I have spent thousands and thousands of dollars on many others. I have found many useful items, many scams, and things in between. Many items were actually good but perhaps something not what I wanted to do. There are many items out there that one can actually make money or do. It is about committment.

Anyhow, I’m in the process of checking out these few things. If they seem to be reasonable, realistic, and worthwhile, I’ll tell you. Then you can check them out and see if you think it is worth it.

I respect the fact that you read this blog, I respect that visited this once or maybe visit each day. I promise that I won’t abuse your trust and the relationship that we have. This blog is primarily  here to share good ideas, information and have fun. Deep down I believe that if I find something that is really good, it will still fulfill these things.

Until then. Enjoy and take care.

For more, click here

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http://www.onewebstrategy.com

26 Ways to Market Your Business With Tumblr

26 Ways to Market Your Business With Tumblr

By Published February 12, 2013 from socialmediaexaminer.com

social media toolsHow much do you know about the microblogging site Tumblr?

Launched in 2007, Tumblr has experienced tremendous growth over the past several years.

Forbes reported that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month.

In this post, I’ll take a look at 26 businesses that have created presences on Tumblr and discuss the techniques they use for their blogs, while also introducing many of Tumblr’s specific features and lexicon.

How Can Tumblr Be Used?

Jason Keath wrote, “Not every brand works on Tumblr” and suggested that three categories of blogs may fare better than others: fashion, large websites and publishing/broadcast media. As we’ll see with the examples below, Tumblr’s features offer the ability to be more visual and less verbose.

CLICK HERE TO READ MORE

http://www.socialmediaexaminer.com/26-ways-to-market-your-business-with-tumblr/

20 Guiding Thoughts to Post Over Your Desk

(this image was from this weekend’s airshow in Latrobe, PA)

OK, It’s Monday and maybe we all miss the beautiful weather and weekend?

It’s tough to get in the groove?

Here is something to help you…I saw this on a site called horsesmouth.com

Good stuff

20 Guiding Thoughts to Post Over Your Desk
http://www.horsesmouth.com/linkpo/87542_18.htm
What’s simple to say isn’t always easy to do.

These tidbits of industry-oriented wisdom will keep you working to your optimum daily, and keep complacency at bay.

Ways to Create Content that Sells

— a quick break in the other types/styles of blog posts for some marketing ideas, I love marketing stuff…..

Are you blogging?

Are you thinking of starting a blog?
Do you want to monetize it?

What kind of content? Other questions?

I sometimes read Social Media Examiner – here is a great article they wrote about blogging –

http://www.socialmediaexaminer.com/how-to-create-content-that-sells/

Lifestyle Design, Life’s Choices, Goals….

I’m on a list from earlytorise.com and I often like their postings/messages. Good stuff from Early to Rise’s Craig Ballantyne !!

This is an example right from Early To Rise’s email – a great message and one that at least I identify with, I hope it helps you too. The bottom of the message is from another contributor and website called JasonLeister.com

FROM earlytorise.com  – May 17, 2012……….

“Get Started Early

I was lucky. Early in my teenage years I knew what I wanted my life to look like, and I went about designing it from that day. If you didn’t get started early on lifestyle design, the best you can do is start now. Today, Jason Leister shows you how.

Craig Ballantyne

You can’t change your genetics, but you can change your attitude, your persistence, your environment, the people you listen to and hang around with, and the things you do. You can change, so if you want to, just get started.

 


Lifestyle Design With Six Kids

By Jason Leister
When I first read Tim Ferriss’ book, The 4-Hour Workweek, I was pretty sucked in. Who wouldn’t want to work for only 4 hours a week?

As it turns out, I wouldn’t.

I derive a lot of meaning and pleasure from working hard. For me, creating something and sharing it with others makes me feel good. It is what I like to do.

But that’s just me. And that’s the point.

Designing your life means designing your life. Comments, questions and criticisms from others, while helpful, are largely irrelevant. The only thing that matters is how you want your life to go.

First, Step Inside Your Own Faraday Cage

In 1836, an English scientist, Michael Faraday, designed a unique device able to shield its contents from electromagnetic radiation. The device was aptly named, a Faraday Cage. Objects inside the cage were effectively cut-off from outside energetic interference, which proved very helpful in certain experiments.

If designing your life is an important priority for you, then the first step is to make sure that your goals, priorities and ideals for that life are in fact yours.

I started out life playing defense. That means I spent most of my time living up to other’s expectations of me.

Living like that doesn’t leave a lot of room for “lifestyle design” because frankly, you outsource that function to someone else… to everyone else actually.

Given my history, one of my (many) weaknesses is that I sometimes fall back into “dealing with what life dishes me” instead of actively creating my future.

This is irresponsible.

I know that sounds weak, but it’s the truth. I reveal things like this in public forums because it provides instant accountability for me. By telling a few hundred thousand people, I’m inspired to become a better version of myself.

Weird, but it works for me.

If you’re going to go to the trouble of designing your life the way you want it, then make sure you are clear about what you actually want.

This means cutting yourself off from the influence of what others might think about your decisions.

You have squash your need to “keep up with the Joneses” or anyone else, for that matter.

Why?

Well, the biggest reason is that there’s a good chance…

The Joneses Are Idiots

The average person just isn’t interested in living life at the level of excellence you probably are. So to look to them for anything (except for a good reminder of what not to do) is not helpful.

And so we go in search of people who do exhibit various levels of mastery in their lives. And that’s when things can get even worse.

It’s easy to look around at the lives of others and just accept that what they want for their life has anything to do with what you should want for yours.

It’s easy to be enamored by someone’s dedication to an ideal and think that you should exhibit that kind of dedication.

It’s easy to be impressed by the material wealth of someone and think you should have that too.

This is living life from the outside in, if you ask me. And I think that is a mistake.

How to Stand as a Giant Among Men

I’m of the firm belief that the only really responsible way to live life is to have the guts to live it exactly as you want.

Don’t want to make a million dollars? That’s your choice.

Don’t want to work 80 hours a week to be “successful?” Again, it’s up to you.

Want to wake up and spend 6 hours a day playing with your children while they’re young enough to still want to be seen with you? Go ahead.

To the average person, living your life with such blatant “disregard” for others might be interpreted as an extreme example of selfishness.

But to the average person, talking about the weather and what they had for dinner last night is interesting.

To me, having the guts and the clarity to live life as you see fit makes you a giant among men… or among women as the case may be.

The point is that your unique value as a human being deserves a unique expression in the world. And to do that, you need to live with a blatant disregard for the thoughts and opinions of others if you’re going to be a good steward of your gifts.

Are There Limits to This Lifestyle Design Thing?

As I sit here writing this, my five children (with a sixth expected any day) are milling around my house. One just woke up, another is pushing a stroller, and still another is outside watching the guy pulling weeds on our property.

This is how I want to live my life. I sit here and think, write and sell things. As the years go by, my vision for exactly how that’s supposed to look for me improves. My clarity improves. My focus improves too.

On certain days, the fact that some people think I’m nuts gets to me. But on my best days, I simply don’t care.

The hardest thing about “lifestyle design” isn’t actually the doing of it. It’s the pre-work that comes before the doing that can be challenging.

To get the right design for you, you have to be honest with yourself and respect yourself. What you want is valid. Period.

Understand that your decisions are your decisions.

Understand that your path is your path.

And know that your purpose is to spend your days walking that path as you see fit, no matter where it takes you.

That, to me, is a life well lived.

[Ed. Note: Jason Leister is an internet entrepreneur, direct response copywriter and editor of “The Client Letter,“ the daily e-letter from ClientsSuck.net, where he helps independent professionals create success. You can contact him via his website at JasonLeister.com.]

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