Frey Freyday – Preconceived / Priming

(Frey Freyday is simply a bunch of inspirational, motivational and other quotes meant to make you think, reflect, smile, even laugh a bit. Hopefully helpful, useful stuff….)

Preconceived notion – an opinion formed beforehand without adequate evidence;

Priming is an implicit memory effect in which exposure to one stimulus (i.e., perceptual pattern) influences the response to another stimulus.

I think if you let go of preconceived ideas, you’ll find everything in this life. Jon Anderson

I think most of us are raised with preconceived notions of the choices we’re supposed to make. We waste so much time making decisions based on someone else’s idea of our happiness – what will make you a good citizen or a good wife or daughter or actress. Sandra Bullock

Synergy is what happens when one plus one equals ten or a hundred or even a thousand! It’s the profound result when two or more respectful human beings determine to go beyond their preconceived ideas to meet a great challenge. Stephen Covey

It’s not really about the competition. Your biggest challenge in a race is yourself. You’re often racing against time. You’re frequently running everything through your mind. You’re always competing against preconceived ideas. It’s not really the person next to you that you worry about. Summer Sanders

 Preconceived notions are the locks on the door to wisdom. Mary Browne


Preconceived Notions and Priming – We all have preconceived notions. Some are evident, some are hidden. Some are learned. Some are old, some are new. Priming has and can influence these notions and how we perceive emotions, people, experiences, and circumstances each day.

The bad news: We’re not wired for happiness; we are wired for anxiety.  As Tony Robbins once explained, “We are wired for what’s wrong. We are wired for survival, which means our brain is constantly looking for anything that could hurt us. This serves us well when we’re crossing a busy intersection, but it does not serve us if we permanently live in that emotional state, always fearing what danger might lurk around the corner.

In other words, your brain is not designed to make you happy. It’s your job to make you happy. 

The good news is that you can prime your own thoughts. If you are aware of your notions, bias, and situation, you can control and frame your world.

It is true that you get to choose which emotions you want to experience the most. Because your unconscious beliefs drive your emotions, you first need to address the beliefs you have about money, love, work, etc. You can influence these situations with priming. In this instance, priming can also refer to a technique in psychology used to train a person’s memory in both positive and negative ways..

What is priming? Priming is thought to play a large part in the systems of stereotyping. We can be primed to discriminate against people by being exposed to subtle, but negative, cues. Priming literally can affect how we act, move, think.

For example, a person who sees the word “yellow” will be slightly faster to recognize the word “banana.” This happens because yellow and banana are closely associated in memory.

Try it yourself – As a friend to look around the room and try to find all of the red things in the room.

Now, tell your friend to close their eyes and think about all of the things that are Yellow. Yes, yellow. When they open their eyes, the yellow things will seem more brilliant.

An example of this was done by Bargh et al. in 1996. Subjects were implicitly primed with words related to the stereotype of elderly people (example: Florida, forgetful, wrinkle). While the words did not explicitly mention speed or slowness, those who were primed with these words walked more slowly upon exiting the testing booth than those who were primed with neutral stimuli.[42] Similar effects were found with rude and polite stimuli: those primed with rude words were more likely to interrupt an investigator than those primed with neutral words, and those primed with polite words were the least likely to interrupt.[42]

What if you primed your day with compassion, love, abundance, giving, goals, and positive things?

Question: do you think that the news primes us well to do anything other than be negative?

Remember, your brain is naturally looking for what’s wrong, concerned about survival, and your brain is constantly looking for anything that could hurt you. Again, that’s OK to a point but that won’t help you invest for your retirement, be loving with a mate, achieve goals, be compassionate, or be happy or fulfilled.

You have to take control and prime your state of mind, your physiology and focus.

Frey Freyday was actually born out of something I created called “Words To Live By” (WTLB). Going forward, I will now not only share the quotes, as you may be used to receiving, but also a related (WTLB). In 1999, when we had our first daughter, I was contemplating how I would raise my new beautiful child, and I was thinking about how I can best educate her and my other children about values, morals, and other key thoughts about life. School offers education. Religion offers some values and morals. Parents offer most of it, sometimes intentionally, sometimes accidentally.

So I created a (WTLB) book, like a dictionary, which lists things like honesty, love, persistence, etc. with a definition that I created, with my wife’s input. I then turned it into a workbook with one word per page and space below for notes. For years we would discuss with my two daughters and they would draw pictures and make notes in the blank space. I may share some of those images with you. As they got older, they were less inclined to draw and more open to quotes and references from adults, hence where Frey Freyday came from….




A priming exercise you can use everyday



42 -“Automaticity of Social Behavior: Direct Effects of Trait Construct and Stereotype Activation on Action”. Journal of Personality and Social Psychology.

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