6 Visual Learning Tools For Faster And More Effective Marketing
So if you’ve been following me lately, you’ll know I’ve got a new book coming out right about now and I’ve been talking a lot about organizing your ideas for better visual consumption.
As a result, a lot of people have been asking me about how I went about doing exactly that.
To answer that, I can only say that I was really, really lucky to get to work with Jocelyn Wallace — one of the best visual strategists in the game. Together we turned Book Yourself Solid into Book Yourself Solid ILLUSTRATED.
But there are loads of other tools you can use to create your own visual resources so you get your message across faster and with more impact.
Here are some of my favorite visual learning tools.
Six Visual Learning Tools That Will Get You Marketing Faster And Smarter
Prezi is a powerful alternative to Powerpoint. Instead of linear, slide-by-slide presentations, you can create presentation “maps” that allow you to zoom in and out around a huge canvas and display your presentation in a more interesting, engaging way.
I use Prezi during my Keynote speechs and workshops but I also use it to create videos. This one includes some of the killer visuals from Book Yourself Solid Illustrated. You should know, however, that you can’t make a video using Prezi alone. I record my prezi along with a voice-over using ScreenFlow for mac. You can also use Camtasia.
2. Sparkol Videoscribe
When I met Jocelyn Walker, my co-author on Book Yourself Solid Illustrated, she was “live-tooning” an event I attended. I was impressed. This method of tying in visual learning with the spoken word was made popular recently by the RSA Animate series. It’s sometimes called “fast drawing” or “whiteboard animation.”
Videoscribe is a smart piece of software that allows you to recreate your own “RSA-style” videos. Check out their sample below.
Bonus: here’s a great post from Pat Flynn over at Smart Passive Income: DIY Videoscribing And Other Awesome Techniques To Enhance Your Videos
3. Piktochart Infographic Creator
Infographics are all the rage for good, scientific reasons. Not a day goes by when your Facebook feed isn’t full of beautifully designed images that include charts and quantitative information.
Piktochart is a drag-and-drop WYSIWGY (what you see is what you get) infographic creator. It comes pre-loaded with high-quality graphics and 80 themes.
This image – fittingly about infographics themselves – was created with Piktochart.
Visual.ly also creates infographics, and visual representations of your data. It can connect to your social media accounts, or Google Analytics account, and give you a full visual overview of what’s actually going in behind the raw numbers.
Check out this infographic – a visual representation of LinkedIn data for Matthew Kimberley, the Head of the Book Yourself Solid School of Coach Training.
Memrise is one of the coolest resources I’ve seen in a long time.
“The Memrise community uses images & science to make learning easy and fun.” – which means we share EXACTLY the same philosophy. They have interactive classrooms where you can learn anything from math and science to Spanish and German.
My friend Tim Ferriss just ran a $10k memory competition over there – it’s finished now but you can still take the course – and I know of at least one person who’s taking part in the Memrise Guardian Chinese Challenge.
As the name suggests, Readitfor.me is a site that summaries some of the most popular and highly-regarded business and personal development books in an easy-to-digest audiovisual format.
The video on their homepage is well-worth checking out.
What to do next:
If you’re a visual learner like me, grab a copy of Book Yourself Solid Illustrated. There are some really cool bonuses available with every single purchase (all details here). If you grab ten copies today you can bring a friend to a free live event I’m hosting in Philly on April 20th (more details.)
Then, share in the comments what your favorite visual learning tools are. I’d love to hear from you!